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Press Release
January 6, 2008

Philips puts the fun in music with colorful and stylish new Bubbles headphones

LAS VEGAS - Music fans everywhere can now show off their own unique sense of style while listening to favorite tunes with a new range of colorful, vibrant and fun Philips headphones. The Philips Bubbles in-ear headphones provide an extension of listeners own personality, with three distinctive color styles (pink, green, blue) brightening up music enjoyment while providing a chic design to stand-out from the crowd.

"Music is more than just a hobby for many people, it's an essential way of showing off individual personality and style," said Glenn McIlmail, vice president, customer marketing Peripherals and Accessories, Philips Consumer Lifestyle North America. "We have developed the Philips Bubbles range of headphones so that music lovers can find a headphone that matches their personality and reflects the real individual. The new range offers much more than just great sound quality, giving people who want to brighten up their listening a new colorful device to reflect their true personality."

With a combination of curves and transparent colors which stray from traditional silver or grey designs, the Bubbles range feature a music-sharing adaptor to enjoy listening with friends, even when on-the-move. The headphones also deliver exceptional comfort and sound quality guaranteeing music fans a great listening experience without compromising their individuality.

The new Philips Bubbles headphones are vibrantly packaged and feature a mini-cord keeper to manage any excess cord and prevent dangles, allowing music fans to accentuate their own style and keep cables neatly around their portable music player. The Philips Bubbles headphones SHE3620, SHE3621 and SHE3622 will be available for purchase worldwide from March 2008, priced at $14.99.

For further information please contact:
Philips Consumer Lifestyle North America
Katie Bromley
770-821-3629
katie.bromley@philips.com
Manning Selvage & Lee
Erin Hill
404-870-6833
erin.hill@mslpr.com


About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales USD 34 billion (EUR 27 billion)in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.

Philips Bubble Headphones press release.doc


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