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Press Release
January 6, 2008

Philips' new cordless phones raise the quality of everyday communication

LAS VEGAS - Philips' Digitally Enhanced Cordless Telephones (DECT™) have evolved with new and exciting products, showcased at the 2008 Consumer Electronics Show (CES). These phones are designed to provide consumers with an enhanced level of crystal-clear sound and reduced noise interference for calling friends, colleagues or loved ones. Each phone boasts ultra-secure digital encryption and far superior call clarity through greater distances than traditional analog cordless phones. In addition, all Philips DECT 6.0 phones provide outstanding battery life with up to 100% greater life than most 2.4 or 5.8 GHz models. This equals up to 12 hours of talk time.

"Philips offers consumers an innovative way to communicate with a full range of phones that are easy-to-use and bursting with highly-developed features," said Glenn McIlmail, vice president, customer marketing Peripherals and Accessories, Philips Consumer Lifestyle North America. "A simple, sophisticated design with rich details completes the package. These phones raise the quality of everyday communication."

Clear conversations
With the exception of the CD150, each of the DECT phones in the new lineup includes advanced sound performance technology with Philips' "High Def Voice" or "Enhanced High Def Voice". These features use superior audio components coupled with a real acoustic chamber allowing the audio spectrum to reach beyond what is normally heard on a phone. Enhanced High Def Voice models include digital signal processing (DSP) to add back missing high frequencies in the speakers' voice. The end result is lifelike sound that conveys all the emotion of a face-to-face conversation. Each model also boasts an amplified speakerphone for hands-free discussions throughout the home or office.

Distinctive displays, outstanding options
A backlit display and keypad makes using the phones in darker environments an easier task. The SE65, SE74 and ID937 flaunt a brightly colored display to ensure customized, yet simple, operation. The XL350 and XL355 offer a large, visible display and keypad to make dialing easy for seniors. In addition to functional design, the DECT phones feature enhancements such as varied amounts of polyphonic ringtones and phonebook storage capacities - up to 200 numbers -. Select phones include an answering machine that can store up to half an hour of messages. Finally, the SE458 and the SE658 dual keypad allow calls from the handset or the base, which offers maximum dialing flexibility. With dual keypad and dual line flexibility, the SE659 is the perfect communication partner.

Superior security
The FCC approved DECT 1.9 GHz in April 2005 - a frequency dedicated exclusively to voice applications - offering higher security and superior performance. Each Philips model provides digital encryption that reduces the potential for identity theft and ensures private calls remain private.



For further information please contact:
Philips Consumer Lifestyle North America
Katie Bromley
770-821-3629
katie.bromley@philips.com
Manning Selvage & Lee
Erin Hill
404-870-6833
erin.hill@mslpr.com


About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales USD 34 billion (EUR 27 billion)in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.

Philips DECT Phones press release.doc


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