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January 6, 2008
Philips creates music for your ears with superior sound and comfort LAS VEGAS - Philips today unveiled the ultimate in music enjoyment and comfort on the go with the launch of the SHE9850 and SHE9800 in-ear headphones. Designed for the most discerning listeners, the SHE9850 features a high definition transducer driver and precise acoustics tuning to deliver outstanding sound while Angled Acoustics design ensure a snug fit for perfect comfort. Philips in-ear headphones ensures high definition sound is perfectly delivered into the ear by intelligently matching the user's ear canal for a closed snug fit, allowing passive noise isolation and shielding against environmental noise disruption. Developed from detailed research of the anatomy of ears, Philips SHE9850 and SHE9800 feature an Angled Acoustics design that adjusts the angle of the speaker tube to ensure a naturally comfortable fit for all ears. In addition, a high definition transducer driver, backed by Balanced Armature Technology delivers precise high, mid natural and full deep bass sound with the utmost accuracy. Prized for its compact design, the high definition transducer driver combined with precise acoustics tuning by Philips iLab, allow users of the SHE9850 to enjoy crisp, detailed and transparent professional-grade sound. Housed in premium metal to shield from unnecessary vibration and enable accurate sound transmission, the SHE9850 and SHE9800 headphones engage users in a rich and immersive music experience with an extensive range of sound that is accurate and distinct. "Philips did extensive research on the curvature of human ears to design a product that fits flawlessly and facilitates a compelling listening experience of the highest caliber," said Glenn McIlmail, vice president, customer marketing Peripherals and Accessories, Philips Consumer Lifestyle North America. "Whether at home or on the move, users should be able to experience music is a way that is both absorbing and thoroughly engaging. Philips' new in-ear headphones delivers an escape into music with high definition crisp sound via a headphones so perfectly matched to ears that they provide an unparalleled level of comfort." The SHE9850 and the SHE9800 headphones are enclosed in a deluxe metal carrying case or a soft pouch respectively, and include three pairs of multi-sized silicon ear caps to allow users to choose a preferred fit. One pair of ComplyTM Canal Tip memory foam caps is also provided with the SHE9850, ensuring customized comfort. By completely sealing off the ear to external noise pollution, and ensuring comfort, SHE9850 and SHE9800 users can focus all their attention on the pure music enjoyment, no matter where they are. SHE9850 and SHE9800 will be available in Europe, Asia and in North America, with a suggested retail price of $99 and $79 respectively. For further information please contact:
About Royal Philips Electronics Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales USD 34 billion (EUR 27 billion)in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.  Philips Headphones SHE press release.doc |
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